Privacy policy

The New Avenue Living brand and website content is owned by PFPC MMR 1 LP a fund set up to deliver Mid-Market rent Homes throughout Scotland.

The principal operational entity for the Fund is:

PFPC MMR 1 LP a Limited Partnership  acting by its general partner PFPC MMR GP Limited. The registered office of the entity is 1 St Andrew Square, Edinburgh, EH2 2BD

PFPC MMR 1 LP  respect individuals' rights to privacy and the protection of personal information. The purpose of this Privacy Notice is to explain how we collect and use personal information in connection with our website.

PFPC MMR 1 LP adheres to the principles of the General Data Protection Regulations and follows best practice for managing information.

We may update our Privacy Notice from time to time. We would encourage you to visit our website regularly to stay informed of the purposes for which we process your information and your rights to control how we process it.

This website may contain links to other websites that are outside the control of PFPC MMR 1 LP and are not covered by this Privacy Notice. The privacy notices of these other sites may differ from this one and you are advised to always read the privacy notice before you provide any personal information.

Why do we need to collect and store personal data? 

PFPC MMR 1 LP will process (i.e. collect, store and use) the information you provide in a manner that is compatible with Data Protection Legislation.

This website may include links to forms where your personal contact data will be collected. When you complete an online form, you are providing your consent for PFPC MMR 1 LP to hold that information about you so that we can contact you or deal with your enquiry.

Sharing with organisations providing services to us 

We engage third parties to provide services to us for specific functions in order to fulfil our contractual obligations to our customers and this may mean that it is in our legitimate interests to share personal data with third parties because we may not have the capabilities to provide those services independently.  In each case, we will ensure that these third parties are only allowed to use personal data in order to provide the relevant services to us.  We will always make sure that we use organisations that we trust to look after personal data appropriately and as required by applicable laws.

Sharing data to comply with laws 

There may be scenarios where we are subject to a legal obligation to disclose or share your personal data, such as with law enforcement agencies or public authorities to prevent or detect crime.

Security of your Personal Data 

We take the security and protection of your personal data very seriously.  We have implemented various strategies, controls and measures to keep your data secure and we keep these measures under close review.  In addition, we ensure that any payment transactions will be encrypted using SSL technology, and that all payment card data is protected according to industry approved security controls (the Payment Card Industry Data Security Standard).

There are ways that you can help – for example, where we have given you (or where you have chosen) a password which enables you to access certain parts of our site or any of our apps, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Your Rights and how to contact us 

The GDPR gives you several rights in relation to your personal data and our use of it.  These rights include, the right to:

  • ask us not to use your personal data for direct marketing purposes;
  • ask to see what personal data we hold about you and to find out about the way that we process the data;
  • ask us to correct or update any personal data which is inaccurate;
  • ask for personal data to be deleted in some (but not all) circumstances where there is no legitimate reason for us to continue to use it;
  • ask us to temporarily stop using your data if you don't believe that we have a right to use it, or to stop us from using your personal data where there is no good reason for us to continue to use it;
  • not to be subject to decisions made solely based on 'automated processing' (i.e. the right not to be subject to decisions made solely by algorithms or computers without input from a human) in certain circumstances.

Where can I get advice? 

We have a Data Protection Officer [who is that?]who makes sure we respect your rights and follow the law. If you have any concerns or questions about how we look after your personal information or if you would like to exercise any of the rights listed, please contact the Group Data Protection Officer at or write to our Data Protection Officer at our registered office:

c/o Places for People Group
1 St Andrew Square

Cookie notice 

Like many websites, we use cookies to improve your experience of our website.

Terms and conditions

This page and documents referred to on it, gives the terms of use of our website ( Please read these terms of use carefully before you start to use the site and if you do not agree to them then do not use our site.

  1. Information about us

The New Avenue Living brand and website content is owned by PFPC MMR 1 LP a fund set up to deliver Mid-Market rent Homes throughout Scotland.

The principal operational entity for New Avenue Living is:

  • PFPC MMR 1 LP (registered in Scotland under no. SL032749), acting by its general partner PFPC MMR GP Limited (registered in Scotland under no. SC587632).

The registered office of the LP is 1 St Andrew Square Edinburgh, EH2 2BD and the GP 1 Hay Avenue, Edinburgh, EH16 4RW.

  1. Accessing our site

Our site is made available free of charge.

You may have access to our site on a temporary basis but we may suspend, withdraw, restrict or amend the availability of all or part of our site for business and operational reasons without notice. We do not guarantee that our site, or any content on it, will always be available or be uninterrupted. We will not be liable if, for any reason, our site is unavailable at any time or for any period.

If you wish to use our site, you must make all arrangements necessary for you to have access to it. You are also responsible for ensuring that all persons who access our site through your internet connection are aware of these terms of use and that they observe them.

  1. Intellectual property rights

We are the owner or licensee of all intellectual property rights in our site and in the material published on it, including any trademarks, logos and brands of Picture Living contained in our site. These works are protected by copyright laws and treaties around the world. All such rights are reserved.

To help you make use of our site and to help you to draw the attention of others to material posted on our site you may print off one copy, and you may download extracts, of any page(s) from our site for personal reference.

If you do print or download materials from our site, you must not alter the paper or digital copies at all and you must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text.

If you use any material from our site, our status (and that of any identified contributors), as the authors of material on our site must always by acknowledged.

You must not use any part of the materials on our site for commercial purposes without obtaining a licence to do so from us or our licensors.

If you print off, copy or download any part of any site in breach of these terms of use, your right to use our site will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.

  1. Relying on the contents of our site

Our site provides information that we hope you will find useful and is provided for general information only. That information is not however made available as a form of professional advice on which you should rely. If you need formal advice, you should approach a relevant professional.

Although we make reasonable efforts to update the information on our site, we make no representations, warranties or guarantees, whether express or implied, that the content on our site is accurate, complete or up to date.

We therefore disclaim all liability and responsibility arising from any reliance placed on such materials on our site by you or any other visitor to our site or by anyone who may be informed of any of its contents.

  1. Changes to our site

We aim to update our site regularly and may change the content at any time. If the need arises, we may suspend access to our site or close it indefinitely. Any of the material on our site may be out of date at any given time and we are under no obligation to update such material.

  1. Our liability

The material displayed on our site is provided without any guarantees, conditions or warranties as to its accuracy. To the extent permitted by law, we, and third parties connected to us hereby expressly exclude:

  • a) all conditions, warranties, representations or other terms which might otherwise be implied by statute, common law or equity; and
  • b) any liability for any direct, indirect or consequential loss or damage incurred by any user in connection with our site or in connection with the use of our site, any inability to use it, use of or reliance on any content displayed on our site, any websites linked to it and any materials posted on it including, without limitation, any liability for loss of income or revenue, loss of business, loss of profits or contracts, loss of anticipated savings, loss of data, loss of goodwill or reputation, wasted management or office time and for any other loss or damage of any kind however arising and whether in contract, tort (including negligence), breach of statutory duty, or otherwise, even if foreseeable.

Nothing in these terms of use affects our liability for death or personal injury arising from our negligence nor our liability for fraudulent misrepresentation or misrepresentation as to a fundamental matter nor any other liability which cannot be excluded or limited under applicable law.

  1. Information about you and your visits to our site

We process information about you in accordance with our online Privacy Policy. We may make changes to the policy from time to time. By using our site, you accept the terms of the privacy policy in force at the relevant time, you warrant that all data provided by you is accurate and you consent to the processing of such information by us in accordance with the policy.

  1. Account details

If you choose, or you are provided with, a user identification code, password or any other piece of information as part of our security procedures, you must treat such information as confidential. You must not disclose it to any third party.

We have the right to disable any user identification code or password, whether chosen by you or allocated by us, at any time, if in our reasonable opinion you have failed to comply with any provisions of these terms of use.

If you know or suspect that anyone other than you knows your user identification code or password, you must promptly notify us at

  1. Viruses, hacking and other offences

We do not guarantee that our site will be secure or free from bugs or viruses.

You are responsible for configuring your information technology, computer programmes and platform to access our site. You should use your own virus protection software.

We allow you access to our site on the understanding that you will not try to harm our site or us through it.

There is no exhaustive list of the things that you must not do if those things could or will cause harm. However, among the things that you must not do are:

  • a) attempt to gain unauthorised access to our site, the server on which our site is stored or any server, computer or database connected to our site;
  • b) attack our site via a denial-of-service attack or a distributed denial-of-service attack; and
  • c) misuse our site by knowingly introducing viruses, trojans, worms, logic bombs or other material which is malicious or technologically harmful.

If you do any of those things or seek to harm our site or us through our site, you may be committing a criminal offence under the Computer Misuse Act 1990. We will report any perceived offence to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use our site will cease immediately.

We cannot guarantee that third parties will not attempt to cause harm to you through our site. Therefore, we will not be liable for any loss or damage caused by a distributed denial-of-service attack, viruses or other technologically harmful material that may infect your computer equipment, computer programs, data or other proprietary material due to your use of our site or to your downloading of any material posted on it, or on any website linked to it.

  1. Social media

We welcome hearing your opinions about New Avenue Living on social media but when posting please be friendly. We reserve the right to remove defamatory, abusive and spam posts. We operate a zero tolerance policy towards abusive and aggressive behaviour online, including, but not limited to, the use of threatening, racist, sexist, and homophobic language. Repeat offenders will be blocked across all channels.

  1. Linking to our site

You may link to our home page provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it. You must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists.

You must not establish a link from any website that is not owned by you.

Our site must not be framed on any other site nor may you create a link to any part of our site other than the home page. We reserve the right to withdraw linking permission without notice. In particular, we reserve the right to withdraw linking permission to any website containing material that is libellous, defamatory, false, obscene, indecent, lewd, pornographic, violent, abusive, threatening, harassing, discriminatory, in violation of the law, harmful to children, in violation of third party privacy right or that constitutes hate speech or a personal attack.

  1. Links from our site

Where our site contains links to other sites, resources or to materials offered by third parties, these links are provided for your information only. Such links should not be interpreted as approval by us of those linked websites or information you may obtain from them.

We have no control over the contents of those sites, resources or materials and accept no responsibility for them or for any loss or damage that may arise from your use of them.

  1. Jurisdiction and applicable law

These terms of use are governed by and construed in accordance with Scots law. You and we each submit to the non-exclusive jurisdiction of the Scottish courts in relation to any dispute that may arise from or related to a visit to our site. We retain the right to bring proceedings against you for breach of these conditions in your country of residence or other relevant country.

  1. Variations

We may revise these terms of use at any time by amending this page. You are expected to check this page from time to time to take notice of any changes we make and to ensure that you understand the terms that apply at that time as they are binding on you. Some of the provisions contained in these terms of use may also be superseded by provisions or notices published elsewhere on our site.

  1. Transfer

We may transfer our rights and obligations under these terms to another organisation. We will always tell you in writing if this happens and we will ensure that the transfer will not affect your rights under the contract.

  1. Users in the UK

Our site is directed to people residing in the United Kingdom. We do not represent that content available on or through our site is appropriate for use or available in other locations.

  1. Your concerns

If you have any concerns about material which appears on our site, please contact us.

Thank you for visiting our site.

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